Kilter
Role
Art Director
Product Designer
Researcher
Product Designer
Researcher
Year
2020
At the beginning of the pandemic COVID-19 in 2020, Kilter needed a platform to keep their business running, namely by taking online classes. This initiative helps their customers to stay active during the lockdown.
The Challenge
The challenge is when they want to create a new rebranding platform with a new logo and a more modern, bold, and strong color palette to be different from competitors. The intention is so that people can still trust that they have expertise in the fitness field.
We Come to Supercharge Your Next Exercises
With the above approach and research into Kilter's target audience, we define a website and backend User Interface with the same mood, clean, modern, and bold, to provide strong characteristics for Kilter.
Credits
Project Manager
Nathan Ruff